Have it your way
Have it your way is a self-initiated campaign I developed for McDonald's. The concept derives from the idea of how you can customize your own burger via the interactive screens, in Mcdonalds, so why not design your own Big Mac box? It's all about personalization and how McDonald's is embraced by different cultures. Using the McDonalds website, you'll be able to design or add an image to the Big Mac net, which then you will receive a code to present when you make your order in McDonald's. Your Big Mac will then be delivered to you inside your own custom box.
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